Chinese become Web “addicts”

According to a study release on Friday, Chinese Internet users seem to depend on their web experiences, and see web as a key to socializing and sharing opinions compared to their U.S counterparts.

The study was conducted by InterActiveCorp (IACI.O) and advertising agency JWT, part of the WPP group. The survey was conducted in the age group of 16-25 years old both in U.S and China which showed that about 42 percent of Chinese users said they felt addicted to Web use compared to 18 percent of users in U.S.

The survey was conducted online in November, in English and Chinese. The study distinguished that about 10 percent of Chinese population used internet, with a higher proportion of them living in major cities.

Almost 25 percent of Chinese population held a view saying it was unable for them to spend more than a day without internet compared to 12 percent in U.S. About 76 percent of Chinese users said Web helped them in making new friends where as less than third of Americans said internet contributed to their social life.

The study also revealed that about three quarters of Chinese users were free to do and say things through internet which could not be possible in the real world, compared to 32 percent of users in U.S.

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November 23, 2007 | Filed Under Internet