Cyber Monday kicks off well

According to an internet research firm, American consumers stuck shopping sites on Monday, giving a robust start to the shopping season, resulting in good sales.

ComScore Inc reported that about $733 million were spent by consumers for shopping on Monday, resulting in a 21 percent high when compared to the same day a year ago. It was expected that the sales figure would surpass the $700 million mark.

According to ComScore, the first Monday after Thanksgiving was not the busiest day for retailers however. Wednesday, Dec 13 was the busiest day last year bringing in $667 million in sales. Monday after Thanksgiving was actually the 12^th busiest day for the 2006 holiday period.

However Monday, known as Cyber Monday, represented the big sales, as consumers got back to office and started clicking to shop. Monday’s sales resulted in 84 percent jump from average daily online spending, according to ComScore.

The number of buyers online saw a rise to around 38 percent compared to last year, according to ComScore. Average dollars spent per head was 12 percent down. ComScore chairman said that he believed deeper price discount depressed sales. ComScore said that about $10.7 billion has been spent online from Nov 1 through Nov 26, thereby gaining 17 percent compared to last year.

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November 28, 2007 | Filed Under Internet, Tech News